For my project, I will be splitting my time between two organizations located in downtown Cleveland. For the first two weeks I will be working with the Cleveland Cavaliers, and for the final two weeks I will be working with the Cleveland Indians.
Last week I spent time in two different departments in the Cavaliers organization. On Monday and Tuesday, i was in the "Web" department. The "Web" department controls the team website (clevelandcavaliers.com). There are 6 members of this department that all work under an overseer named Jeff Lillibradge. So one person does all the graphics that are on the website, through Adobe Photoshop. Another person takes images and makes videos out of them using Adobe Flash. A couple guys make a newsletter called the Cavs Insider, which is sent out to subscribers once a week. So over the two days, I basically just bounced around and helped each person in the department. I helped the Photoshop guy (Brandon) make a graphic to put on the main page of the website with the purpose of promoting their big "Band Together" promotion sponsored by Key Bank. Then I helped Nick with the making of the Cavs Insider email, among various other things.
Wednesday through Friday, I was in the "Basketball Communications Department". This group basically does everything dealing with the media. They set up and handle press conferences, they compile states and put together booklets to handout to writers and other media members, and gather newspaper articles about the Cavs. So mainly my job was to take a pile of newspaper articles collected from papers and websites all across the country, and make copies of them to be filed into personal folders. There are folders for each one of the Cavs Beat Writers, there is a folder for local papers, a folder for non local papers, and a folder for each played on the team.
On Wednesday, I got the opportunity to meet Cavs legions Austin Carr, Campy Russell, and General Manager Danny Ferry. Also on Thursday, I got to take a tour of the whole building top to bottom, including going into the Cavs locker room.
Ive had a lot of fun so far, hopefully that will continue.
Zack Lawrence
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Hopefully you can get the Cavs to play better after Sunday's Game! That is awesome that you got to meet those people and are seeing all the different aspects of a Basketball Franchise
ReplyDeleteThis sounds like an awesome project! It seems like you're getting a chance to do some really legitimate work and having a great time doing it. Hopefully the Cavs will pull through this series and you'll get to see some wins!
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